Focusing on UX for all users

Since the release of Smartphones, there has always been a battle: Android vs iOS. In this blog, I’m going into an in-depth analysis of each and determine which one really is the winning Smartphone OS out there.

If you are still reading after that stupidly bold statement, you will be glad to know I’m joking. I definitely do not have enough knowledge in mobiles or the smartphone market to make that decision. And quite frankly, I would not even listen to myself on the matter let alone expect you to.

However, what I am going to do is use the story of Apple and their 1 billion iPhone users to try and paint a picture of how Apple’s User Experience is what keeps them fighting in their Smartphone battles.

I’ve been searching far and wide for some stats to help explain my use of this scenario. And let me tell you, there is an endless number of stats out there about iPhone’s, users, market shares etc. But I finally found the one I was looking for. From a survey completed*, it was found that 18% of smartphone users moved from Android to iPhone and only 11% moved from iPhone to Android. When asked why they moved, iPhone to Android users, 29% percent of them said the reason was for price. However, when Android to iPhone users were asked the same question, 47% of people switched due to having a “better user experience.”

*stats found here

User experience has been defining what and how we use things for years. This year has seen the biggest shift towards remote working, User Experience for all office workers has become evermore present.

On a personal level, User experience is something that we all go through differently. We all use our phones, laptops, and other devices in different amounts dependent on us as an individual. 

However, with work life, we are going through the same user experience journey as our colleagues. This has always been a focus for business, but now more than ever, this is at the forefront of decision making.

With organisations largely remote working and now doing their day to day tasks, such as making and taking calls through UC platforms, the user experience is now the most important element. We have the less technical and the most technical of our employees all working in exactly the same way.

We no longer have our standard desk setup with a phone. Things have quickly had to adapt. Making this new experience as easy as possible for our employees and users is as important as ever. We have all worked with someone, who’s fear of new technology, platforms, or solutions, has made your day a little bit harder. But now, you are not there for support. We have to think about how we can make this transfer as easy as possible, otherwise something as simple as answering the phone could get tricky. All of this can be done with a user experience that is simple and easy to use.

This does not just fall into platforms and solutions that are focused on everyone in the business using them. If we make an application that is complex and only used by the most technical of our employees, now can be used by everyone, does this not just build more of a business case for the organisation to use it? That user experience needs to be as simple, clean, and intuitive as ever to make sure that every user within the organisation can get what they require from the most technical of platforms.


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