Code Software in 2022 – a review

Our founder and CEO Mark Armstrong, takes a look back at the highlights for Code Software during a record-breaking 2022. 

“Wow! What a year 2022 has been for Code! We are truly humbled and can’t thank our global network of partners and customers enough. Revenue has increased by a huge 50%, we have welcomed numerous new customers alongside additional strategic partners and made some key personnel hires to help facilitate our continued growth.

Here’s a few of my standout moments from the last 12 months and we look forward to working with you all in 2023. 


Staffing updates

Headshot image of Greg Davies

In January we opened our newest office in Auckland, New Zealand, spearheaded by industry veteran Greg Davis. Prior to joining us at Code, Greg has spent 30 years working in the Australasian telecommunication sector, initially cutting his teeth in the traditional large telcos of Telecom NZ (now Spark) and Telstra, before moving to challenger businesses of Vector Communications and Vocus NZ.

The growth in the ANZ and APAC regions in 2022 has been fantastic and 2023 looks even more promising.

May saw Steve Key join the Code team as Product Marketing Manager. He spent over 7 years at Dyson in various roles in the internal and external marketing teams and before that over 15 years in the video games industry, setting up his own agency before moving to in-house publishers.

Among many other responsibilities, he has overseen the re-branding we have gone through in 2022 which we couldn’t be happier with. It truly reflects where we are as an organisation and the Code culture we have created.

InfoSec has always been a priority for Code and in June, we were fortunate enough to welcome Alan Essam to our growing team. Alan has a huge amount of experience and knowledge in and around ICT Strategy and Security and has taken ownership of our overall InfoSec policies and procedures.

Significantly this has included our recent Cyber Essentials and FSQS accreditations and the ongoing ISO 27001 accreditation which will be achieved early 2023.

Later in the summer Jeremy Schablik came on board to head up our entire US operation. Another industry veteran, Jeremy previously worked for Fujitsu and the BT Group, as well as providing long-term consultancy to a number of SMBs during a 6 1/2 year stint running his own operation.

Jeremy has been instrumental to our North American strategy, making local hires which have delivered the exponential growth we have seen in US in 2022. The US team are poised and ready for a record breaking 2023.

As the year drew to a close we saw yet another key member join the team. Adrian Sturdy has been working in and around the Microsoft space for over 20 years with a wealth of knowledge around MS Teams. Specifically he has bought insight and advice in the voice and licensing areas, a key development focus for us.

As Product Director Adrian is responsible to ensure our product suite is market leading addressing the ever changing requirements of our customers.

Product development

The big news on the product side was the development of our License Adoption module. This has been built from the ground up with a fresh new look and feel which is due to be rolled out to the other Clobba modules throughout 2023.

The License Adoption module has been built to address two key requirements facing all organisations: correct adoption of allocated MS licenses and to manage and reduce license costs through ‘right-sizing’.

We have continued development of the core Clobba modules with a focus on what we do particularly well, MS Teams Call Queues and Auto Attendants. Key enhancements having been made to Clobba Real Time (RT), Clobba Queue Manager (QM) and Clobba Voice Recorder (VR).


March, Orlando, US. Enterprise Connect was pretty much the first major in-person event held in the US since the pandemic. Our booth reflected the event and was busy from start to finish. It’s always a well-run show and a great opportunity to meet up with customers and partners old and new.

June, Mercedes Benz World, UK. We love what the Commsverse team have created with this Teams community event. It’s two days of back to back meetings and catch up’s with like minded people plus a significant degree of fun thrown in. Long may it continue.

August, Denver, US. Another one of our favourite events of the year, a community event so similar in many ways to Commsverse but in the US. We thoroughly enjoyed our time in Denver and where we caught up in-person with many of our long-term friends and made a number of new ones.

In 2023 we will be sponsoring CommsVerse and CommsvNext again and look forward to seeing those attending on our booth to collect all the swag we will be offering. We will be heading to various other events throughout 2023 so let us know when and where you’ll be to catch up in person.

It’s certainly not all work and no play at Code and to celebrate a very successful year in December some of the UK team got together to try their hand at 4×4 and rally driving. This took place in the middle of the recent cold snap which added snow and ice to the fun. There was one clear winner in both events who is also one of the founder members of Code software 😉.

Thanks to the team at Cotswold Driving Experiences for putting on a very memorable day.

Our final event for the year was the Code Global Conference which was held in the foothills of Transylvania. Code employees gathered from the four corners of the globe to spend time with each other. We were fortunate enough to be there on the Romanian Great Union Day which marks the unification of Transylvania, Bessarabia, and Bukovina with the Romanian Kingdom in 1918. It’s fair to say we all got fully involved in the celebrations.

Once again, from all of us at Code around the world we would like to thank you for your support throughout 2022 and wish you all the best for 2023 which is going to be amazing!

Clobba License Adoption logo in white and yellow


Catch our on-demand webinar to find out the best way to manage your Microsoft 365 licensing estate.